The Fun Theory is a website dedicated to the idea that “something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different…”
It issued a challenge, inviting the public to submit ideas for the best way to make good-for-us things – like throwing trash in the bin, or recycling glass bottles - fun. Check out the videos of General Entrees and Finalistst, which include a Diet Elevator and a Future Ex-Smoking Helper. Our favorite: this video illustrating how to make walking up stairs more fun than taking the escalator: make the stairs into a giant piano!
With heartfelt thanks to Andrea Raisfeld.