career change: mark givre reinvents the book business (and his life)

bookseller Mark Givre Bronx NY

photo: david saltman

“People want to make a million dollars from my books,” Mark Givre says in the pause between rumbles from the elevated subway trains passing over his head. “They’re looking for rare first editions. But I just want to get people to read.”

Givre says he’s on his second life now, and it’s an improvised one. For the past three years he has outlasted Borders, Barnes & Noble and other bricks-and-mortar bookstores with his low-overhead alfresco nook on the corner of 231st Street and Broadway in New York City.

bookseller Mark Givre Bronx NY

photo: david saltman

“People say I should sell books on the Internet, but I like the contact with the public and they like dealing with me.” He has developed a regular clientele, and every day that the weather is nice he brings more than a thousand books to his street corner emporium. Every book is priced the same: $2.

bronx bookseller Mark Givre

photo: david saltman

It was the books themselves that put him into the business.

His collection was so large, he says, that you could barely pass from one room to another in his apartment.

“I got an ultimatum,” he says. “Either the books go or I go. So I started hauling them out onto the street and suddenly I was having a great time as a book dealer”.

He began his business career as an organic produce seller, but he got so successful that he had to quit.

“They wanted me to open up the business in Pennsylvania,” he says, “but I didn’t want to leave New York,” his home town. “I quit, and spent the next year reading my book collection, and writing poetry and fiction.”

He hasn’t yet published any of his own work, though he says he has a very nice collection of rejection letters. Regardless, he has achieved his goal with his own writing: “For years, I tried to get my daughter to read, and she wouldn’t. Then one day she picked up one of my books and read it cover to cover.” That focused him on his real aim:

“My big joy is getting kids to read,” he says. “I’m finding that a lot of young people suddenly want to read the classics. And I’m the one who gives them the chance.”

Bronx book seller NY

David Saltman

Editor’s Note: Saltman himself is an avid patron of Givre’s. We’d noticed he was always reading something great and asked him where he came across them. Givre’s open air bookstall has become his favorite bookseller, so we asked him to report the backstory…

2 Responses to career change: mark givre reinvents the book business (and his life)

  1. Mary Ann Miller 09.19.2011 at 12:10pm #

    This is one of your most inspiring posts yet. And it reminds me of how much I love New York and the people in it. There are probably more improviser per capita in New York than anywhere.

  2. Sally 09.19.2011 at 12:20pm #

    Yeah, that’s why I love New York so much, too. Everywhere you turn, you see some amazing soul improvising, intrepid. That being said, when I visit my farming friends, that’s true of them too, as they solve problems constantly, often with brilliant makeshift. I guess that’s what we ALL supposed to be doing; it’s hard-wired in. But curiously, we still need reminding…

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