Warhol’s Essential Reminder, $1.49

cambells-soup-warhol

In my local market in Harlem, a can of Campbell’s Tomato Soup JUMPED into my field of vision. Warhol, I thought, right here! I suddenly realized that Andy Warhol had turned “soup” to “art” in our heads. (And Campbell’s, curiously and perhaps with cunning savvy, has hardly changed the design at all since Warhol appropriated it in the sixties.)

I bought the can as a reminder of the strange beauty of the ordinary, and of an essential idea: that a simple shift of view can change how and what we see.

At$1.49, it is a bargain.

campbells-soup-warhol-2

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