ok go channels rube goldberg: “having good ideas and making cool shit”

OK Go is the band that made that hilarious treadmill video a few years ago. Their frontman Damian Kulash has issued tiny mission statements here and there: “We’re trying to be a DIY band in a post-major label world” …and the essential: “Our whole bag is having good ideas and making cool shit.

Their new video is nothing but brilliant and silly ideas, one after another, so good, I wish I could watch it in slow motion (watching it without any sound is a whole other experience). It was designed and built by Syyn Labs who describe the amazing constraints they had to work under on their website. They call it “Rube Goldberg Machine”. It’s an homage to the work of Rube Goldberg, after whom an adjective was named; he was a cartoonist known for his wildly-elaborate inventions designed to accomplish some simple task, like this “Simplified Pencil Sharpener”:

Rube Goldberg

Rube Goldberg

For Goldberg, machines were “a symbol of man’s capacity for exerting maximum effort to achieve minimal results.”

It makes us think about all the ways we do things the hard way, and wonder if there’s a more direct path to where we want to go…

…but then we realize that all those switchbacks and seemingly circuitous routes often lead us to learn what we need to, to unexpected revelations and meet-ups, and places we were meant to be that we never imagined…

Via Boing Boing

3 Responses to ok go channels rube goldberg: “having good ideas and making cool shit”

  1. Elizabeth 03.04.2010 at 12:11am #

    This is what my eight year old son said when I showed him this video: “AWWW-that was the awesomest, gnarliest, best video ever.”

  2. Andrea Raisfeld 03.04.2010 at 10:47am #

    I sent it to a friend, who sent me back this other variation on the same song, another awesomely cool video from a band that thrives as much in their video art as as they do with their music:

  3. Cindy 03.04.2010 at 2:06pm #

    Back in the day, I was a big fan of The Way Things Go. I make my kids watch it sometimes.
    I think I like it better because there is no music. It’s more hypnotic.

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