how christoph niemann’s app failure was a big success

Christopher Niemann for The New Yorker

Christopher Niemann for The New Yorker

When the wise, inventive, not-terribly-technological Christoph Niemann tried to create an app, it became pretty “interesting. He documented the process in the New Yorker recently and in doing so, a wonderful distillation of the creative process and struggle:

I explored countless (but crucial) dead ends, and it all came down to the most important struggle at the center of all creative pursuits: being the artist and the editor at the same time.

Christopher Niemann for the New Yorker

Christopher Niemann for the New Yorker

Niemann learned a lot in the process:

Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.

Curiously, his words echoes Marina Abramovic’s in yesterday’s post.

Athough Niemann’s app failed, the process of trying to make it was a big success. He made big discoveries:

After all the slicing away, you may realize, now that you can clearly see the idea, that it’s actually not very good…

…The painful and inevitable struggle remains to create in a childlike and openhearted manner, but to be un-wistful and cruel when judging one’s creation.

…and  turned it into a fabulous New Yorker piece.

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