Ikea’s Knockout Video on the Power of a Book


(Video link here.) Ikea’s creative team is rivaling Apple’s…AND using Apple’s classic myth-making approach to its latest technology to describe the…power…of…a…BOOK.  This brilliant ad for IKea’s 2015 catalogue lays out just why REAL books are so wonderful.

With thanks to Susan Dworski for making sure we watched a video we’d ignored!

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