It is in Your Self-Interest to Be Very Tender (Jenny Holzer)

We never really considered the word tender until we saw artist Jenny Holzer‘s extraordinary message years ago, first on a movie marquee and then carefully etched in stone: It is in your self-interest to find a way to be very tender

Considering that we could be tender made us realize how not-tender we often are to others AND ourselves…

Jenny Holzer

…and then, we start thinking about what tender really is.

We looked it up in our treasured compact Oxford English Dictionary bought at a flea market years ago, whose text is so small, it requires a magnifying glass to read. Definitions of tender span six columns.

Sally Schneider


This one hit home:

6. Of things immaterial, subjects, topics, etc. Easy to be injured by tactless treatment; needing cautious or delicate handling… …kind, loving, gentle…


Jenny Holzer

How would things change if we practiced being very very tender?


2 Responses to It is in Your Self-Interest to Be Very Tender (Jenny Holzer)

  1. sahana martin 04.03.2017 at 8:03am #

    Vulnerability , being open
    You can still be strong

    it’s wy we love flowers, too

    Thank you


  2. Sally Schneider 04.05.2017 at 10:50pm #

    That is the thing: being vulnerable and open and STILL being strong.

    Thanks Sahana

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