Irritation is the Message: Turn Ugly Shopping Bags Inside Out to Make Them Beautiful

I pondered the maxim “Irritation is the message” a long time before I got it and saw that the things that irritated me were the things I sought solutions for. Take shopping bags for example. Although I find shopping bags incredibly useful as “holding vessels” for projects waiting to be completed or are on the way in or out of my house, I won’t use one with an ugly logo or design because I can’t bear to look at it. Irritated by jarring graphics, I figured out ways to disappear them: By turning ugly bags inside out (even easy-to-tear paper ones).

My first attempt was on big, plasticky, black and gold Mood Fabrics bag with the potential to hold my bulky prototype iterations at-the-ready…

 

Sally Schneider

Sally Schneider

…you peel down the sides while pulling the bottom up…

Sally Schneider

Sally Schneider

…It’s a strangely satisfying process…

Sally Schneider

Sally Schneider

…It became unexpectedly chic and beautiful.

Mood shopping Bag turned inside out 3

Sally Schneider

Then I tried turning a paper Whole Foods bag inside out. It took two tries to figure out how to keep it from ripping: line the outside edge with masking tape to make it sturdier.

Sally Schneider

Sally Schneider

Sally Schneider

Sally Schneider

Sally Schneider

It’s kind of Phoenix-like: transformed into a whole other order of paper bag from its former self.

Sally Schneider

 

Irritation is the message.

2 Responses to Irritation is the Message: Turn Ugly Shopping Bags Inside Out to Make Them Beautiful

  1. happilt 03.08.2018 at 11:34am #

    I couldn’t agree more!!! And there is something so satisfying about being able to happily keep using something so convenient. The Mood bag is a wonderful example…

  2. ellen rocco 03.08.2018 at 11:38am #

    I couldn’t agree more!!! And there is something so satisfying about being able to happily keep using something so convenient. The Mood bag is a wonderful example…

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